Pedal to the metal! More than ever, the year 2016 will be furiously connected to the world of motor racing for TAG Heuer (LVMH), the house led by Guy Sémon Montbéliard.
The watchmaker from La Chaux-de-Fonds integrates the paddock of the stars of Formula 1 by binding to the top team Red Bull. It is even the first time that a watch brand will appear in the name of a team.
Before the start of the season, April 3 in Australia, the warm up laps will take place.
The first begins tomorrow, Thursday, in the Heysel Palace in Brussels, for the public opening of the auto show.
As a preview for the press, one of the attractions good replica tag heuer watches of this 94th was unveiled. This is a small bomb called “Abarth Competizione, by TAG Heuer” special series 595, supercharged. “The 1.4 T-jet engine was pushed to 180 horsepower and 250 Nm of torque, thanks to a new turbine and a high performance exhaust Monza record”, is it specified. The “beast” would be capable of accelerating from 0 to 100 km / h in 6.7 seconds. Fasten your seat belts.
The car was developed in partnership with Customs Garage Italia, led by Lapo Elkann, grand-son of Giovanni Agnelli and therefore heir to the Fiat empire. In the past, this member of the jet set had already established links and partnerships with Hublot and Jean-Claude Biver, Chairman of the watch division of LVMH.
The car in question, limited to 30 copies, will be exclusively reserved for the Belgian and Luxembourg markets. Its price (€ 27 790 in Belgium, 26 871 in the Grand Duchy) also includes … the watch. For TAG Heuer has made imitation tag heuer watch a special -également- series, available on the model of his famous Carrera. With over the counter at 9 o’clock, the scorpion, Abarth emblem.
Why not consider, in the future, another form of collaboration with another manufacturer. Why not with the current Peugeot Lion roared on the roads of Dakar, Stéphane Peterhansel (Zenith ambassador, another brand of the LVMH fold) …
The watch and the car are usually mix. On the register of mechanics and parallels between the two worlds, it is easy to extend the metaphor. And even more when the ambassadors spin to victory.