How Rolex turned the wristwatch into a myth?

By | 24th April 2017

In the early twentieth century, the pocket watch was the norm; The one who would be his successor was considered an unreliable substitute and, above all, a more aesthetic than practical element: used to be considered a feminine jewel. Hans Wilsdorf, born in Bavaria in 1880, firmly believes in the wristwatch, and strives to prove that he represents the future.

In 1905 he associates with Alfred Davis and creates in London a company to market wristwatches throughout the British Empire. Among its associates is Maison Aegler – the Manufacture of watches fake ladies rolex watches, the only watchmaker able, in his opinion, to manufacture the movements he needs for his wrist watches

Success comes soon. Five years later, in 1910, a Rolex watch gets the world’s first chronome try certificate ever awarded to a watch of that type. In 1914, a similar model achieves the first class A certificate of the Kew observatory – a distinction that only had the marine chronometers. With that, Wilsdorf proved that precision was not at odds with wristwatches.

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Meanwhile, the German had invented the name of Rolex, in 1908, to sign their creations. In 1919 he leaves England and returns to Switzerland, to Bienne, where he establishes, a year later, the company Montres Rolex SA. The next milestone in the company’s history comes in 1926, with the invention of the copy rolex watches uk Oyster, the world’s first hermetic wristwatch.

A successful communication
At this point, Wilsdorf had already proved that the watches met all the criteria of precision and tightness. What better than to prove it with a stunning staging? In 1927, the young English swimmer Mercedes Gleitze crosses the English Channel to swim with an Oyster in the wrist. After more than 10 hours, the clock worked perfectly. Innovations follow each other. In 1931 comes the first system of automatic rope for wristwatch with free rotor, the Oyster Perpetual, which is enough movements of the wrist to wind the watch. In 1956, scientists from the European Organization for Nuclear Research (CERN) released the Oyster Perpetual Milgauss, which was to be renovated in 2007, designed to withstand magnetic fields. The 1963 Cosmograph Daytona Chronograph allows you to read time intervals and calculate the average speed.

And the demonstrations follow: in 1960 – year of the death of the founder – Jacques Piccard explores the deepest point of the Trench of the Marianas (10,916 meters), with an experimental Oyster in the hull. In the 60s and 70s, fake rolex watches for sale in uk innovates with pioneering associations with institutions, exceptional athletes and world-renowned artists, which prefigure modern sponsorships. In 1971, the Oyster Perpetual Explorer II, designed for polar explorers and speleologists, was born … Until the Sky-Dweller 2012, protected with 14 patents, with an annual calendar that only requires a correction of date a year.

Rolex will also innovate in the field of philanthropy. In 1976 he created the Rolex Prizes for the Initiative, to finance those who contribute to the well-being of humanity. And in 2002, the Rolex Art Initiative program, which seeks to help young artists achieve their full potential under the guidance of a teacher.

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