9 Jan

A watch with one click

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Watchmakers, in general, are not geeks. No longer dare not challenge the usefulness of a website, magical window to the world, but few of them, however, have an online shop. The movement was initiated in the United States, there are about five, where subsidiaries of watch brands have developed e-shops. The Americans soon became familiar with the Web. A question of culture, but also and above all a matter of size of the territory. Today, some houses have a commercial site in the US but not in Europe, like Breitling, Baume & Mercier and Longines. Hamilton, meanwhile, has just lifted the veil on the European version of its online store after having released the American side.
In view of the development of this use in the US, by extension, the most avant-garde watchmaking brands have sensed a good way to internationalize, like Bell & Ross was one of the first to open a e-shop in 2008 in France and in Europe. “We saw a way to reach new customers, recalls Carlos Rossillo, one of two co-founders. This was especially so when pure players were throwing, sometimes a little wild way. We soon became convinced that it was better occupy the land ourselves, rather than leaving them instead. ”
Some also see it as an effective way to combat counterfeiting, “one of the worst e-commerce plagues” insists François Thiébaud, President of Tissot, which has an online store in Europe since 2011. “Having e-shop officially makes a reference price, which allows Internet users to be wary of false bargains on other sites, “he explains.
“There are still a barrier to entering a luxury watch boutique. Internet is a formidable vector of information that reassures the customer. Once he knows, he feels less intimidated to push the door of a store ”
The sales are not mirobolantes. The best sites display a turnover comparable to that of a good store of a great capital, such as Cartier and Jaeger-LeCoultre. But watchmakers are quickly seen other benefits. Firstly in terms of attendance. “Our site displays a traffic 2 million visitors a year, an incredible and incomparable results even with the best physical shop that either,” said Carlos Rossillo, Bell & Ross. This channel is used to provide a service to the customer “which improves its vis-à-vis brand experience,” say in unison bosses. There is no better way to inform about the products, particularly on prices in local currency eventually, 7 days 7 and 24 hours on 24. “There are still a barrier to entering a high shop watchmaking. Internet is a formidable vector of information that reassures the customer. Once he knows, he feels less intimidated to push the door of a shop, “Estelle Vidal analysis, marketing director of Louis Pion and Royal Quartz, belonging to the watch industry Galeries Lafayette. “What our customers lack the most is time. They are seeking new ways to consume, more in line with their lifestyle. This is to accommodate this need we have developed our e-shop in 2011 in the United States and soon after in Europe, China and Japan, “it is added at Montblanc.
So many good points are that over the years the limit is becoming increasingly blurred between the online store and the consumer. Many customers come to shop after spending hours on the Internet and then materialize their purchase. This process has a majority. “The Web is a decision facilitator,” Has there been at Louis Pion, whose merchant site displays a higher than average basket made shop. But the reverse is also becoming more common. They just try and manipulate the store watches and decide later, at home, at their computer, taking their time, or rather in ten seconds, watch in hand. Some customers even make the round trip, as has been observed in Swatch, where “more and more people come to shop after surfing on the site, try the watch, and finally execute their shopping on the Internet,” says -t-on in this precursor that launched its first online store in 2006 (2008 in France) with a success that inspired some other group brands such as Tissot, Hamilton and Calvin Klein.
Watchmakers have long been reluctant, mainly in relation to their resellers. François Thiébaud, who works in the area for decades, agrees that culture and experience “based on relationships with retailers. The reluctance to e-commerce are the same as those it a few years ago with the opening of mono-brand boutiques, wrongly perceived as unfair competition.

5 Jan

Cartier Ronde Cruise: a sport enters the turn …

A new Cartier watch is always an event. Especially when it squarely is the launch of a new collection! Let us recall that the Parisian watchmaker and jeweler is still the most important brand of the Richemont group … Beware though, the launch of this model will occur first in the US in the month of September 2015 before arriving in other countries before the end of the year.

This new feature should fulfill the desires of watch lovers who wish to offer a watch to wear every day. A timeless piece sporty but also comfortable on holiday as behind a computer or traveling across the world. A perfect everyday companion, chic and sober. Especially as its price should be below 5,000 euros.

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Obverse, or rather the dial side, no doubt we are at Cartier … Cadran flinqué (silver or slate), Roman numerals with the Cartier name in the 7 bar, the minutes of the railway, the spinel (black in these vs blue versions usually) on the crown and swords needles astonishment presented skeleton version blued not as is usual with the Parisian watchmaker … We however, about the lack of Superluminova on the hands, especially on a sports watch!

3 Jan

WATCH. Cle De Cartier, time boilerplate

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The Key to the French jeweler Cartier presents a fine guilloche dial which draws a keyhole in which the date reads.

If some keys have the ability to open several doors, few watches to be able to agree to all situations of life. But we must admit, the new creation by Cartier watch should be achieved without too much difficulty. Refined and fluid design is revealed in fact, analysis of extreme virtuosity, allowing it to adapt to a number of circumstances, from the simplest to the most sophisticated. With this model, everything is about balance, restraint and proportions. However, fans can wonder about the reasons that led Cartier thus baptized this instrument. An allusion to ancient mechanisms whose springs were tightened with a key? In fact, his name is linked to the rectangular shape of the crown, which reinvented, automatically resumes its position in the extension of this box very sophisticated design.

Available in polished steel, this watch 40mm with elegant and shapely new form very strong wife wrist thanks to the presence of a bracelet combining steel with rose gold. Balanced, this piece has a fine guilloche dial which draws a keyhole in which the date reads. And because magic does not operate without an exceptional movement, this wonder is powered by a new automatic manufacture Caliber whose reference number is the date of foundation of the house.

Steel case 40mm, new automatic manufacture caliber ref. 1847MC. Bidirectional oscillating weight. Hours, minutes, central second hand and date at 6 o’clock. Steel bracelet with rose gold central link.